A Document Management Company (Growing Quickly £1.3M Turnover)
Led by a sales-driven MD, this client was growing very quickly adding a wide range of product offerings leading to the MD becoming increasingly burnt out. Various attempts had been made to bring new sales people in which had failed at significant cost to the company. The company was in the process of bringing in other partners to help grow the business who were looking for equity stakes. The addition of new leadership multiplied vision requiring some help to bring some ‘group’ cohesion to the business vision.
External advice was also needed in terms of the structuring of equity participation to the satisfaction of founder and new partners. Significant money had been lost in a new initiative in a different market to the one the company usually operates in.
BGS facilitated a 2 day strategy review session reviewing progress made on the Full Business Diagnostic and Strategic Plan, the Business Development Project Plan completed by the founder Directors several years earlier, together with the substantial results achieved to date. Presentations of vision were made by the 3 new partners.
The ideas generated from these presentations and other brain-storming were then winnowed down, with everyone’s agreement and buy-in, to a more limited set of business activities around some core defensible core competencies and sources of competitive advantage. These activities then were used to form the basis of a new Business Development Project Plan which outline business initiatives, timescales, milstones and task ownership.
More focused effort around a more limited set of activities and the most profitable product set which integrate well into a consistent customer proposition and brand.