Sheldon, Associate Sales Director

Sheldon, Associate Sales and Marketing Director

Sell More At Higher Gross Margins, By Focussing Less On The Stuff And More On The Customer!

Sheldon is our Associate Sales Coach / Trainer who offers 30 years experience and expertise having worked in sales and marketing across multiple industries as diverse as Materials Handling, Construction Equipment Manufacturing and Professional Pilot Training.

With a strong track record of achievement Sheldon helps clients increase sales by coaching and developing important sales skills and knowledge in key areas such as:

  • A customer focused sales coaching model we call (OBS) Objective Based Selling
  • Time Management and Personal Organization
  • Industrial Geography, who and where are your customers
  • Best use of sales tools and technologies

Experience Includes:

2010 – Present:
• Co owner of marketing company 2Fly Aero Group, promoting a full time program in Airline Pilot Training
• Owner of England Training, working with SME sales driven companies who want to increase sales without significantly increasing cost

2006 – 2010:
• Director Business Development SDI Industries, based Los Angeles, responsible for all Sales and Marketing across North America

2004 – 2006
• JCB Ltd, based Stoke On Trent, UK Dealer Sales Manager Excavator Division, working with UK dealer network to maximize sales of JCB range

1995 – 2004
• Lex PLC, UK National Account Manager, Fork Truck Division