Sheldon, Associate Sales Director

Sell More At Higher Gross Margins, By Focussing Less On The Stuff And More On The Customer!

Sheldon is our Associate Sales Coach / Trainer who offers 30 years experience and expertise having worked in sales and marketing across multiple industries as diverse as Materials Handling, Construction Equipment Manufacturing and Professional Pilot Training.

With a strong track record of achievement Sheldon helps clients increase sales by coaching and developing important sales skills and knowledge in key areas such as:

• A customer focused sales coaching model we call (OBS) Objective Based Selling
• Time Management and Personal Organization
• Industrial Geography, who and where are your customers
• Best use of sales tools and technologies

Experience Includes:

2010 – Present:
• Co owner of marketing company 2Fly Aero Group, promoting a full time program in Airline Pilot Training
• Owner of England Training, working with SME sales driven companies who want to increase sales without significantly increasing cost

2006 – 2010:
• Director Business Development SDI Industries, based Los Angeles, responsible for all Sales and Marketing across North America

2004 – 2006
• JCB Ltd, based Stoke On Trent, UK Dealer Sales Manager Excavator Division, working with UK dealer network to maximize sales of JCB range

1995 – 2004
• Lex PLC, UK National Account Manager, Fork Truck Division

e: sheldon@businessgrowthservices.co