Online Marketing Training
Have great ideas but don’t know how to implement them? Do you have people in your business you want to do more online marketing who lack the skills necessary?
We will develop customised training programmes for your team to help them spend less time dabbling not knowing what to do and more time becoming productive for you.
Quick wins, quickly. Taught, by us.
Online marketing offers unparalleled opportunities to grow your customer base. The problem is the pace of change in how things are done online is unbelievable. Let our specialists train your team in the best tools and methodologies so you stay well ahead of your competitors.
Our training is founded on our ‘Search to Sale Funnel’ framework. Your team will learn how all the components of online marketing fit together to develop effective lead to conversion metrics. We’ll then give you in depth training in the components which are most relevant to you.
Our training modules include:
- Opportunity assessment – understanding the opportunity of online marketing for your business
- Goal setting
- Google Analytics – Performance monitoring & improvement – you can’t improve what you can’t measure
- Website Conversion Rate Optimisation (CRO) – websites as the marketing hub
- Implementing Ecommerce
- Lead generation modules
- Keyword research
- Email marketing – making the most of your current list
- Paid search – for fast results
- SEO – for long term cost efficiency
- Social media – for multiplying your web presence
- Affiliate programmes
- Multi channel marketing – Integrating on and off line
- List building & other
- Follow up automation – Customer Relationship Management (CRM) and marketing automation – for even longer term engagement
Our training modules offer maximum flexibility according to the needs of your business including the following formats:
- One to one training
- Online training videos